News

Apical and NGCodec announce H.265/HEVC encoder with ROI optimization via object tracking

ngcodec

Combining Apical’s Assertive Vision processor and NGCodec’s H.265/HEVC Encoder in an integrated circuit enables significant enhancement of video quality and bandwidth efficiency

Mobile World Congress, Barcelona – February 18, 2014 Apical™ and NGCodec™ announce new capabilities of the Apical Assertive Vision Processor and the NGCodec H.265/HEVC encoder that allow the two IP components to be seamlessly integrated into an SoC or ASIC design. At the Mobile World Congress, Apical and NGCodec will have a demonstration of this technology, which achieves much higher perceived video quality combined with a lower bitrate. It achieves this by detecting visually important regions of a video such as peoples’ bodies, using the Apical Assertive Vision processor, and encoding them with a higher quality relative to the rest of the video using the Region of Interest capabilities of the NGCodec HEVC encoder.

It is now possible to link the Apical and NGCodec IP in an integrated circuit with no extra hardware or any software overhead on the host processor, enabling smartphones to address the challenges of delivering high-quality 4K UHD video while optimizing storage and transmission bandwidth demands and at the same time minimizing power and application processor load.

Apical’s Assertive Vision silicon IP is a radically new detection, classification and tracking engine capable of accurate analysis of any number of people and other objects in real time up to 4K at 60 frames per second. It is part of Apical’s Assertive technology family, which is enabling next-generation camera and display features through modelling the human visual system.

The NGCodec H.265/HEVC video encoder silicon IP supports 10-bit 4K encoding at 60 frames per second. The design is focused on extremely low power consumption and low latency for next generation smartphone applications.

“Consumer expectations for next-generation smartphone video capture make substantial demands on the camera and the encoder, meaning that both have to get a good deal smarter than they are today. Combining NGCodec’s efficient HEVC encoder and our Assertive Vision engine enables visually important parts of the scene to be preserved with the highest quality while at the same time optimizing overall bit rate ”, said Michael Tusch, CEO of Apical.

“As Smartphones adopt 4K, the need to constrain the file size becomes increasingly important,” said Oliver Gunasekara, CEO, NGCodec. “The ability to detect objects and intelligently compress video based on understanding what is visually important in each scene becomes essential.”

“Thanks to innovative products like Apical’s Assertive Vision processor, it’s becoming feasible to incorporate sophisticated embedded vision into virtually any type of electronic system,” said Jeff Bier, Founder of the Embedded Vision Alliance.  “By harnessing embedded vision, designers can make their systems more intelligent and efficient, as illustrated by the combination of Apical’s processing engine and NGCodec’s compression engine – which together, use the power of embedded vision to achieve better video compression.”

An example H.265/HEVC bitstream, which has been compressed by NGCodec Encoder, using the Regions Of Interest generated by Apical Assertive Vision can be downloaded from www.NGCodec.com/bitstreams

About Apical

Apical is a leader in advanced image and video processing technology for embedded applications. The company’s Assertive products are derived from original research into the human visual system and are designed to maximize the performance of a wide range of image capture and display devices. Apical works primarily with OEMs and semiconductor manufacturers for whom imaging capture and display are critical components. Apical is a privately-held company based in the UK. www.apical.co.uk

About NGCodec

NGCodec is a startup based in Silicon Valley creating video codec silicon Intellectual Property. The team is focused on the new H.265/HEVC  codec. The company was founded in 2012. NGCodec licenses its silicon IP technology to semiconductor manufacturers and OEMs. NGCodec.com @NGCodec

For more information please contact:

Oliver Gunasekara
NGCodec Inc.
PR@NGCodec.com
+1 408 766 HEVC

Paul Strzelecki
Apical Limited
paul@apical.co.uk

Supporting material

http://ngcodec.com/press
http://ngcodec.com/hevc-bitstreams/
http://www.apical.co.uk/products/assertive-vision/


Apical smartphone survey: smartphones are not so smart

mori

Apical Smartphone survey highlights fundamental weaknesses being accommodated by users as video content pervades

When asked whether or not they adjusted the brightness on their smartphone and for what reasons, two thirds (63%) of smartphone users indicated that they had adjusted the display. Half of all users (50%) do so to save power or in some way improve the viewing experience. The youth segment aged 15-24 is most likely to change the settings and 66% of this group gave any of the aforementioned reasons to adjust the display settings.

Continue reading




Nokia’s latest 4G smartphone Lumia 1520 uses Assertive Display by Apical

nokia_logo

Apical announces that the Nokia Lumia 1520 4G Windows Phone 8 smartphone is the first smartphone from Nokia to feature its revolutionary Assertive Display technology, a result of over a decade’s research and development into modelling human vision.

By digitally modelling the way the eye adapts to virtually any ambient light, rather than simply adjusting the display, Assertive Display delivers a seamless viewing experience to the user from a dark room to bright outdoor light. Further, colour and contrast ratio are preserved delivering TV-like video quality without the familiar washout of earlier technologies.

Continue reading



Apical announces the release of its new smart camera engine Assertive Vision

eva

Boston 2 Oct 2013: Apical, a UK company which provides advanced imaging and video technology to many chipmakers and OEMs, today announced the release of its Assertive Vision embedded processor at the Embedded Vision Summit in Boston, USA.

Apical’s Assertive Vision is a real-time detection, classification and tracking engine capable of accurate analysis of people and other objects. It is designed for integration into system-on-chip devices and requires no external compute resources.

Continue reading


Apical releases version 8 of its local tone map core iridix

iridix 8

London 13-09-2013: Apical today announced the release of the latest generation of its local tone map core iridix®.

iridix is a precise digital model of the way the eye adapts to lighting variations, based Apical’s extensive research into human vision. It is employed in digital cameras and smartphones to improve the visibility of shadow and highlight detail, making captured photos and videos look more natural and close to the appearance of the real scene.

Continue reading



Apical and ARM collaborate on computational photography

ARM_logo

Apical and ARM are collaborating to deliver novel computational photography applications which take full advantage of the hardware and software capabilities of the ARM® Mali™ GPU architecture.

Currently Apical is working with ARM on the optimization of its iridix® embedded software libraries for Mail-T604 using OpenGL® ES and OpenCL™. At the Mobile World Congress 2013 Apical was able to preview code accelerated by the GPU on an InSignal Arndale platform.

Continue reading