samsung-logoLondon 24 June 2014: Apical announced that Samsung Electronics has licensed Apical’s Assertive Display for use in its Exynos mobile application processors for next-generation smartphones.

Assertive Display provides a seamless viewing experience on a smartphone or tablet, from dark indoor conditions to bright sunshine.

It does this by continuously adapting the displayed content to ambient viewing conditions, based on an accurate model of human vision. The result is dramatic enhancement of the appearance of movies, games and photos in typical mobile viewing conditions. This is achieved without increase in display power consumption. In fact, Assertive Display enables reduction of display power and extension of battery life.

Assertive Display also enables mobile devices to adapt both to environment and to users’ preferences, so that it is no longer necessary to make manual adjustments to screen brightness to balance viewing quality with battery life, a common problem with conventional displays.

Says Michael Tusch, CEO Apical: “Apical has a long-standing relationship with Samsung Electronics and I am very glad that Samsung has chosen to integrate our display technology into Exynos processors for future smartphones.”