Kyocera Urbano Progresso smartphone uses Apical display technology

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QuickLogic Announces Its VEE Enabled CSSP Is Included in New Kyocera ‘URBANO PROGRESSO’ Smartphone

  • Visual Enhancement Engine (VEE) technology improves display viewability in all viewing conditions
  • Display Power Optimizer (DPO) technology extends battery life

QuickLogic Corporation (NASDAQ: QUIK), the leader in low-power Customer Specific Standard Products (CSSPs), is proud to announce that Kyocera Corporation, has implemented QuickLogic’s Visual Enhancement Engine and Display Power Optimizer (DPO) technologies in an ArcticLink® II VX4 CSSP in the recently launched ‘URBANO PROGRESSO’ smartphone. The VX4 CSSP also has an integrated MDDI Client for communicating with the Qualcomm Snapdragon processor and Framebuffer from which to refresh the display contents.

Announced May 15, 2012 and available in Japan since May 30, 2012, the URBANO PROGRESSO features Android 4.0, and a 4-inch OLED “Luminous Display®.”

The combination of the 4-inch OLED “Luminous Display” and QuickLogic’s VEE and DPO technologies ensure that URBANO PROGRESSO users can use and enjoy their devices in higher ambient light viewing conditions, while also benefitting from a longer battery life.

“Kyocera was the first Japanese smartphone manufacturer to bring a product to market featuring a QuickLogic CSSP, in their original DIGNO® smartphone,” said Brian Faith, VP of worldwide sales and marketing for QuickLogic. “Their continued use of our solutions, and the enabling of VEE and DPO in the new URBANO PROGRESSO, demonstrates the value QuickLogic can bring to consumers.”

Quicklogic’s press release is here.

Availability

QuickLogic’s VEE and DPO technologies are available today as part of the ArcticLink® II VX2 and VX4 platforms and the ArcticLink III VX3, VX5 and VX6 platforms. Contact QuickLogic or visit our website at http://www.quicklogic.com/display-enhancement/ for more information on all of the technologies mentioned.

About VEE and DPO

QuickLogic’s VEE technology, based on the iridix® core from Apical Limited, greatly enhances the viewability of LCD and OLED displays under challenging lighting conditions such as bright ambient light by dynamically optimizing video characteristics to provide a natural viewing experience based on the human visual system. Used together with VEE, QuickLogic’s DPO technology enables system-level battery life extension by an average of 25% without compromising the user experience.

About KYOCERA

Kyocera Corporation (NYSE:KYO)(TOKYO:6971) (http://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics (also known as “advanced ceramics”). By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, electronic components, solar power generating systems, printers, copiers, semiconductor packages, cutting tools and industrial ceramics. During the year ended March 31, 2012, the company’s net sales totaled 1.19 trillion yen (approx. USD14.5 billion). The company is ranked #426 on Forbes magazine’s 2012 “Global 2000” listing of the world’s largest publicly traded companies.

About QuickLogic

QuickLogic Corporation (NASDAQ: QUIK) is the inventor and pioneer of innovative, customizable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable our customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable electronics market. For more information about QuickLogic and CSSPs, visit www.quicklogic.com.